About me
I’m Patricia Kojima, a product designer focused on websites, landing pages and digital experiences that help brands communicate value with clarity.
My background comes from over 11 years in industrial design, visual design and product development, working across design studio, industry, startup and e-commerce environments.
I have developed furniture, decorative objects, visual proposals for ceramic tiles, technical materials, presentation assets, visual communication pieces and social media content. At Asadesign Studio, I also helped build Lampejo, the studio’s own ceramic objects brand, working across product creation, catalog development, e-commerce setup, marketplace sales channel, operations and digital presence.
Today, I bring this experience into digital projects, combining product thinking, visual clarity and business awareness to design websites and landing pages that help brands present their products, organize information and guide users toward action.
Professional journey
A path that connects product development, visual design, e-commerce and digital experiences.
May 2023 — December 2024
Business Development Manager
Asadesign Studio
Asadesign Studio is a Brazilian design studio that created Lampejo, its own ceramic objects brand. The challenge was to structure the brand’s digital sales operation and create a clearer shopping experience across e-commerce, marketplace, product catalog and customer communication.I worked on the e-commerce structure, information organization, product catalog, purchase flow, marketplace setup, customer support flows and operational processes, helping connect brand, product, digital experience and business operations.
May 2023 — December 2024
Business Development Manager
Asadesign Studio
Asadesign Studio is a Brazilian design studio that created Lampejo, its own ceramic objects brand. The challenge was to structure the brand’s digital sales operation and create a clearer shopping experience across e-commerce, marketplace, product catalog and customer communication.I worked on the e-commerce structure, information organization, product catalog, purchase flow, marketplace setup, customer support flows and operational processes, helping connect brand, product, digital experience and business operations.
May 2023 — December 2024
Business Development Manager
Asadesign Studio
Asadesign Studio is a Brazilian design studio that created Lampejo, its own ceramic objects brand. The challenge was to structure the brand’s digital sales operation and create a clearer shopping experience across e-commerce, marketplace, product catalog and customer communication.I worked on the e-commerce structure, information organization, product catalog, purchase flow, marketplace setup, customer support flows and operational processes, helping connect brand, product, digital experience and business operations.
May 2023 — December 2024
Business Development Manager
Asadesign Studio
Worked on the digital structure of Lampejo, a ceramic objects brand created by Asadesign Studio. I helped organize the e-commerce experience, product catalog, marketplace setup, purchase flow, customer communication and operational processes.
October 2022 — May 2023
Mid-level Industrial Designer
Asadesign Studio
At Asadesign Studio, I worked on furniture and decorative object projects for Brazilian manufacturers, while also contributing to the development of Lampejo’s first ceramic object collections.
My work included research, concept development, 3D modeling, rendering, technical detailing and visual references for photography direction. This role strengthened my experience in product creation, visual refinement and translating concepts into well-structured deliverables.
October 2022 — May 2023
Mid-level Industrial Designer
Asadesign Studio
At Asadesign Studio, I worked on furniture and decorative object projects for Brazilian manufacturers, while also contributing to the development of Lampejo’s first ceramic object collections.
My work included research, concept development, 3D modeling, rendering, technical detailing and visual references for photography direction. This role strengthened my experience in product creation, visual refinement and translating concepts into well-structured deliverables.
October 2022 — May 2023
Mid-level Industrial Designer
Asadesign Studio
At Asadesign Studio, I worked on furniture and decorative object projects for Brazilian manufacturers, while also contributing to the development of Lampejo’s first ceramic object collections.
My work included research, concept development, 3D modeling, rendering, technical detailing and visual references for photography direction. This role strengthened my experience in product creation, visual refinement and translating concepts into well-structured deliverables.
October 2022 — May 2023
Mid-level Industrial Designer
Asadesign Studio
Developed furniture and ceramic object projects through research, concept development, 3D modeling, rendering and technical detailing.
June 2021 — April 2022
Mid-level Product Development Analyst
MadeiraMadeira
MadeiraMadeira is a Brazilian furniture and home e-commerce company. I worked with CabeCasa, its private label, developing furniture proposals aligned with market references, business goals, commercial requirements and category needs.
My work involved research, concept development, 3D modeling, rendering and presentations to support internal decision-making across design, sourcing and commercial teams.
June 2021 — April 2022
Mid-level Product Development Analyst
MadeiraMadeira
MadeiraMadeira is a Brazilian furniture and home e-commerce company. I worked with CabeCasa, its private label, developing furniture proposals aligned with market references, business goals, commercial requirements and category needs.
My work involved research, concept development, 3D modeling, rendering and presentations to support internal decision-making across design, sourcing and commercial teams.
June 2021 — April 2022
Mid-level Product Development Analyst
MadeiraMadeira
MadeiraMadeira is a Brazilian furniture and home e-commerce company. I worked with CabeCasa, its private label, developing furniture proposals aligned with market references, business goals, commercial requirements and category needs.
My work involved research, concept development, 3D modeling, rendering and presentations to support internal decision-making across design, sourcing and commercial teams.
June 2021 — April 2022
Mid-level Product Development Analyst
MadeiraMadeira
Developed furniture proposals for CabeCasa, MadeiraMadeira’s private label, connecting market references, business goals, commercial requirements and product development needs.
May 2019 — May 2021
Mid-level and Junior Graphic Designer
Incepa Revestimentos Cerâmicos Ltda
Incepa was part of the Roca Group, working in the ceramic tile industry for Brazilian and American markets. The challenge was to develop visually consistent product proposals and support the restructuring of product lines across multiple brands.
I created visual proposals for ceramic tiles, researched trends, colors and finishes, edited images, adjusted color for digital printing and prepared presentations for internal evaluation and portfolio development.
May 2019 — May 2021
Mid-level and Junior Graphic Designer
Incepa Revestimentos Cerâmicos Ltda
Incepa was part of the Roca Group, working in the ceramic tile industry for Brazilian and American markets. The challenge was to develop visually consistent product proposals and support the restructuring of product lines across multiple brands.
I created visual proposals for ceramic tiles, researched trends, colors and finishes, edited images, adjusted color for digital printing and prepared presentations for internal evaluation and portfolio development.
May 2019 — May 2021
Mid-level and Junior Graphic Designer
Incepa Revestimentos Cerâmicos Ltda
Incepa was part of the Roca Group, working in the ceramic tile industry for Brazilian and American markets. The challenge was to develop visually consistent product proposals and support the restructuring of product lines across multiple brands.
I created visual proposals for ceramic tiles, researched trends, colors and finishes, edited images, adjusted color for digital printing and prepared presentations for internal evaluation and portfolio development.
May 2019 — May 2021
Mid-level and Junior Graphic Designer
Incepa Revestimentos Cerâmicos Ltda
Created visual proposals for ceramic tiles for Brazilian and international markets, working with trend research, image editing, color adjustment, presentations and portfolio organization.
March 2014 — April 2019
Junior Industrial Designer
Asadesign Studio
At Asadesign Studio, I worked on product development projects for Brazilian manufacturers, including furniture, lighting, decorative objects, stands and hospital equipment.
I participated in the process from research, briefing and concept development to 3D modeling, rendering, image editing, presentation design and technical detailing. I also helped standardize technical drawing deliverables across the team.
March 2014 — April 2019
Junior Industrial Designer
Asadesign Studio
At Asadesign Studio, I worked on product development projects for Brazilian manufacturers, including furniture, lighting, decorative objects, stands and hospital equipment.
I participated in the process from research, briefing and concept development to 3D modeling, rendering, image editing, presentation design and technical detailing. I also helped standardize technical drawing deliverables across the team.
March 2014 — April 2019
Junior Industrial Designer
Asadesign Studio
At Asadesign Studio, I worked on product development projects for Brazilian manufacturers, including furniture, lighting, decorative objects, stands and hospital equipment.
I participated in the process from research, briefing and concept development to 3D modeling, rendering, image editing, presentation design and technical detailing. I also helped standardize technical drawing deliverables across the team.
March 2014 — April 2019
Junior Industrial Designer
Asadesign Studio
Worked on furniture, lighting, decorative objects and product development projects for Brazilian manufacturers, from research and concept development to 3D modeling, rendering and technical detailing.
September 2013 — March 2014
Industrial Design Intern
Asadesign Studio
Supported designers in image editing, presentation development and technical detailing for furniture projects, building a foundation in visual communication and technical documentation.
September 2013 — March 2014
Industrial Design Intern
Asadesign Studio
Supported designers in image editing, presentation development and technical detailing for furniture projects, building a foundation in visual communication and technical documentation.
September 2013 — March 2014
Industrial Design Intern
Asadesign Studio
Supported designers in image editing, presentation development and technical detailing for furniture projects, building a foundation in visual communication and technical documentation.
September 2013 — March 2014
Industrial Design Intern
Asadesign Studio
Supported designers in image editing, presentation development and technical detailing for furniture projects, building a foundation in visual communication and technical documentation.
April 2012 — April 2013
Design Assistant
Museum of Archaeology and Ethnology of UFPR (MAE-UFPR)
Contributed to an academic extension project focused on exhibition furniture and display supports for the museum’s long-term exhibition. This experience helped strengthen my foundation in concept development, 3D modeling, visual presentation and technical detailing.
April 2012 — April 2013
Design Assistant
Museum of Archaeology and Ethnology of UFPR (MAE-UFPR)
Contributed to an academic extension project focused on exhibition furniture and display supports for the museum’s long-term exhibition. This experience helped strengthen my foundation in concept development, 3D modeling, visual presentation and technical detailing.
April 2012 — April 2013
Design Assistant
Museum of Archaeology and Ethnology of UFPR (MAE-UFPR)
Contributed to an academic extension project focused on exhibition furniture and display supports for the museum’s long-term exhibition. This experience helped strengthen my foundation in concept development, 3D modeling, visual presentation and technical detailing.
April 2012 — April 2013
Design Assistant
Museum of Archaeology and Ethnology of UFPR (MAE-UFPR)
Contributed to an academic extension project focused on exhibition furniture and display supports for the museum’s long-term exhibition.
Education & Training
A background in product design, marketing and UX/UI, combining formal education with recent digital product training.
February — Present
Product Design Accelerator (UX/UI)
Aela
Practical training in Product Design focused on UX, UI and digital product development, including Product Discovery fundamentals, information architecture, user flows, wireframes, Figma prototypes, market analysis, competitor analysis and usability.
February — Present
Product Design Accelerator (UX/UI)
Aela
Practical training in Product Design focused on UX, UI and digital product development, including Product Discovery fundamentals, information architecture, user flows, wireframes, Figma prototypes, market analysis, competitor analysis and usability.
February — Present
Product Design Accelerator (UX/UI)
Aela
Practical training in Product Design focused on UX, UI and digital product development, including Product Discovery fundamentals, information architecture, user flows, wireframes, Figma prototypes, market analysis, competitor analysis and usability.
February — Present
Product Design Accelerator (UX/UI)
Aela
Practical training in Product Design focused on UX, UI and digital product development, including Product Discovery fundamentals, information architecture, user flows, wireframes, Figma prototypes, market analysis, competitor analysis and usability.
March 2017 — August 2018
Postgraduate Specialization in Marketing
FAE Centro Universitário | Brazil
March 2017 — August 2018
Postgraduate Specialization in Marketing
FAE Centro Universitário | Brazil
March 2017 — August 2018
Postgraduate Specialization in Marketing
FAE Centro Universitário | Brazil
March 2017 — August 2018
Postgraduate Specialization in Marketing
FAE Centro Universitário | Brazil
September 2017 — October 2017
International Management Experience
Baldwin Wallace University | USA
International module of the Marketing specialization.
September 2017 — October 2017
International Management Experience
Baldwin Wallace University | USA
International module of the Marketing specialization.
September 2017 — October 2017
International Management Experience
Baldwin Wallace University | USA
International module of the Marketing specialization.
September 2017 — October 2017
International Management Experience
Baldwin Wallace University | USA
International module of the Marketing specialization.
October 2011 — February 2012
Design del Prodotto Industriale
Politecnico di Milano | Italy
Exchange Program.
October 2011 — February 2012
Design del Prodotto Industriale
Politecnico di Milano | Italy
Exchange Program.
October 2011 — February 2012
Design del Prodotto Industriale
Politecnico di Milano | Italy
Exchange Program.
October 2011 — February 2012
Design del Prodotto Industriale
Politecnico di Milano | Italy
Exchange Program.
February 2009 — May 2014
Bachelor’s Degree in Product Design
Federal University of Paraná | Brazil
February 2009 — May 2014
Bachelor’s Degree in Product Design
Federal University of Paraná | Brazil
February 2009 — May 2014
Bachelor’s Degree in Product Design
Federal University of Paraná | Brazil
February 2009 — May 2014
Bachelor’s Degree in Product Design
Federal University of Paraná | Brazil