E-COMMERCE & OPERATIONS
Lampejo
From product development to digital commerce operations.
A project focused on developing an authorial ceramic objects brand and structuring its digital sales experience, from product organization and e-commerce implementation to marketplace operation, logistics and post-purchase processes.
Project overview
A hybrid project connecting product, brand, e-commerce and operations.
Lampejo was developed inside Asadesign Studio as a new authorial ceramic objects brand and digital sales initiative. The work combined physical product development, e-commerce structure, marketplace operation, customer experience and operational process management.
My contribution
Three connected fronts shaped the project.
The work was not limited to interface design. It connected the physical product, the digital storefront and the backstage operation required to deliver the promised experience.
Physical product development
Before structuring the digital experience, the product and brand foundations had to be defined.
The work included research, visual references and product development activities that helped shape Lampejo’s collection and market positioning.
Digital structure
The digital channel was structured to support discovery, purchase and post-purchase needs.
The e-commerce experience needed to communicate the value of authorial ceramic objects while also being operationally manageable for the team.
E-commerce experience
The interface was organized to make products easier to browse, understand and buy.
The experience connected brand storytelling, product discovery, product details, filters and purchase information into a clearer digital journey.
Customer journey
The experience had to work beyond the storefront.
The goal was to connect what customers see before buying with what happens after the order is placed, from product discovery to delivery and support.
2
Understand
Product information helps customers evaluate materials, dimensions and use.
3
Buy
The shopping flow supports product selection, payment and checkout.
5
Support
Customer communication supports questions, order updates and post-purchase needs.
Operations and revenue management
The backstage operation was part of the customer experience.
For a physical product brand, the digital promise only works when the order flow, packaging, logistics and support processes can consistently deliver what was communicated online.
Results and impact
The project helped turn Lampejo into a structured digital commerce operation.
It connected product development, brand visibility, e-commerce implementation, marketplace sales and operational processes.
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